Are you tweeting your article URL’s on Twitter? You should be!
Do SEO right, and you could see a certain amount of relevant traffic. The thing is, optimization is far from the only thing you can do to generate traffic to your website. No, you don’t need a viral marketing video or some high-priced marketing firm in your corner. All it takes is a little commitment, a little involvement and the desire to really know your customers.
Of course, talking about getting to know your customers, you know that we’re talking social media. And so we are. Let’s start with Twitter. To lots of businesses, life on Twitter is all about racking those follower numbers up and finding a bit of satisfaction in those numbers.
Nobody said it’s easy! Hey it isn’t easy to get lots of people to sign up to your feed; and any work you put into raising these numbers certainly will go to waste. As it happens with these things, getting one date with a follower is easy enough. Getting him to go on a second or third date that’s where you need a little extra skill. You need to have enough useful and entertaining stuff to share with your Twitter followers on a regular basis for them to want to continue their relationship with you. So how does this help you generate new clients and lots of traffic your website?
Well, Twitter has a powerful feature it’s called re-tweeting. When you sign a Twitter follower on who happens to be popular among his clique, he’s going to take the trouble to send your tweet to everyone on his list. That’s a whole lot of potential new people interested in your business. When you embed a link to your website in each tweet (taking care not have it use up the very last of your 140 characters so that it doesn’t get truncated in a re-tweet), you have a powerful way of getting people to hear about your website through people they trust and respect.
There are other things you can do with Twitter that can help you get into your customers good books too. For instance, you could use the Search.Twitter.com function from time to time to try to see if there is anything going on in the Twittersphere that could in any way relate to your business. Anyone tweeting about your area of interest could easily benefit from your professional expertise. You could point them out to an article that might interest them or something. Successful Twitter engagement is all about finding the perfect thing to say to a potential customer at the right moment. The kind of goodwill you could earn your business could be priceless.
There is practically nothing out there that could generate traffic for your Website the way Facebook can. With a half billion users on the website, almost every potential customer of yours is represented there in some way. If you could get a tiny fraction of 1% of Facebook to visit your website, it could transform your business. Lots of businesses approach generating traffic through Facebook in a very prosaic way they just put their website address on there together with a little bit of information. You need to really use the Like feature to send traffic in to your website. Put a Like button on every part of every page of your website. When anyone clicks on a Like button anywhere, a link to that page appears on their Facebook feed. It goes out to their friends. Think up all kinds of interesting topics of conversation that could draw your customers in. Give them a reason to want to take a look at your Facebook page.