Are you making any of the common mistakes that webmasters often do when setting up new websites?
You hear stories all the time about how even the best experts in any field can make fundamental mistakes. A Boeing 767 airliner with British Airways once got into trouble for having cross-wired engines. When the pilot turned the switch off on the right engine, it went and shut down the left engine. Well, you don’t want that to happen with your website. Even if you should have the best SEO expert looking it over, you want to check for a few SEO mistakes yourself.
How did your SEO expert look for the keywords to use to target your website at, for instance? Usually, everyone uses the Google AdWords Keyword Tool. That’s fine; but there are little checkboxes that the tool has that you can use to set your search for Exact Match results or Broad Match results. For even an experienced SEO expert, it can be quite easy to forget to switch the search to Exact Match. With Broad Match selected (which is the default selection), the search results you get will be useless.
Every website is supposed to have something called a Robots.txt file. It has instructions for search engine robots that come visiting. Sometimes, by accident, a Robots.txt file can include a Disallow instruction for the search engine robots. This happens when your web designer forgets to allow spiders on page after using a meta robots no-index meta tag. It’s just one of the simple SEO mistakes that can get overlooked.
Ever visited a consumer retail website that was littered with strange technical language? For instance, you visit of a car service shop to look for lubes and you find that they keep using the word Lubrifiant everywhere instead. When a website is designed in close collaboration with the tech heads of the company, often, words like this creep in. It can happen everywhere the website of the shoe company or a clothing company. And it’s not just keeping geeky words out. Often, if you do have the right word in mind, your website can end up using the wrong word. For instance, would you have guessed that for a bank trying to advertise car loans on its website, use of the term “auto loans” would be wildly successful, while the term “car loans” would be completely unsuccessful?
Sometimes, as far as optimizing your website for search engines is concerned, the difference between “auto loans” and” auto loan” can be quite major. You need to make sure that your SEO and your web designer have that keyword discussion before they even think about your website. You don’t want to fall to these elementary SEO mistakes.