There was news out recently about how a composer with a creativity block, created a computer program to compose music for him; and music critics couldn’t tell the difference, or stop raving about his album (From Darkness, Light). And the same thing is happening all over again now in yet another bastion of creativity now – copy writing for advertising online. The software is called Place Local. Let’s say a restaurateur approaches an advertising firm to put out Internet banner ads for his restaurant. He doesn’t want to actually pay for someone to create the ad, and the ad agency uses Place Local. They set it in motion; it scours the Internet for reviews of the restaurant in question and it also looks for pictures of the restaurant online anywhere. It mixes the two up in some proportion, and creates your own custom ad. in seconds. An advertising technology business called Paper created the program, and intended it for small first-time businessmen who are just trying to find their feet advertising on television, the Internet and newspapers. There are lots of major magazines and TV channels these days that create local websites to appeal to local tastes; and small advertisers certainly can afford spots on them these days.
Let’s say you’re someone who runs a small but successful community website, and you have local businesses coming to you for a little advertising online on your website. You don’t want to hire a copywriter-advertising type to get the job done just try to search in the internet or in the Google Dallas web design company. How would you do it with Place Local? You’d ask the business for its name and its address, and you’d feed it into Place Local. The software would go online all by itself, gather everything about the business that it could find, reviews, contact information, directions, the times and days it stays open, just about everything it could find. It would piece together an ad by itself with all this stuff and there you would go.